Sales and marketing are the backbones of every business enterprise, and with more people opting for online shopping, entrepreneurs are now embarking on online marketing. Here are some valuable tips that will help you boost the traffic to your website and win better leads.
Create Relatable Content
Generate content that is relatable to your target clientele. Ensure that you use commercial intent keywords in the description of your product or service. Additionally, one can apply imaging techniques. The use of colorful clear images not only attracts potential clients but also gives a good image outlook.
Be Active On Various Social Media Platforms
Posting relatable content does not suffice. It is crucial to engage your clientele via various social platforms. Twitter is ideal for short and snappy links. On the other hand, Pinterest and Instagram are suitable for businesses that require imagery marketing.
For business marketing via the Google platform, web optimization is of prime importance. To create traffic to one’s website, one should use catchy headlines that will trigger the target audience’s interest. The headline should contain common keywords in your field of interest. It would be best if you associated the keywords with your locale or region. The latter will optimize the search engine tools and ensure that local clients are aware of your presence.
Additionally, it would be best if you included a meta description for each web page. An exceptional meta description will trigger the audience to click on your website, thus generating traffic.
Repackage your Social Content
Repackaging and reinventing your brand is an excellent way to create traffic. Repackage by simplifying the landing page forms, using a clear and concise call to action on your web page, and ensuring that your website is responsive to the client. Studies have shown that over 50% of potential clients tend to abandon searches that do not load within 5 seconds.
Note that it is crucial for one to use active and actionable language in one’s site. Examples of actionable phrase language are ‘subscribe here,’ ‘book a call,’ ‘download now,’ and ‘visit our offices now.’ The design and language in the landing page should match that in the call to action.
If you find it challenging to create a website that optimizes search engine tools, you can seek a marketing automation agency. Such agencies are well equipped and skilled in creating relatable engines that will generate traffic to your website.
Targeting Referral Traffic
The best type of marketing is referral marketing. It would be best to create impeccable content that screams reliable information that can be linked back to instead of convincing other content creators to link their sites back to your website. Extensively research your topic and simplify the terminologies to ensure that your content stands out from the rest.
Never Underestimate the Power of Email-Marketing
Unlike popular beliefs, email marketing is one successful technique that wins better leads. However, there is a fine line between email marketing and continually bombarding your potential clients with emails. Email marketing attracts potential clients and reminds older loyal clients of the goods or services you provide.
Do you need help executing any of the listed online marketing tactics? Contact a marketing automation agency near you.