When creating your website, you need to consider accessibility for individuals living with disabilities. The law requires you to ensure the website has accessible designs to accommodate people with special needs. In short, your website should be accessible to everyone without discriminating against others based on their condition.
What is the ADA?
Americans with Disabilities is a civil rights act that prohibits discrimination against people living with disabilities. This applies to all areas such as the public, schools, workplaces, private areas, transportation, and hospitals. The law protects people living with disabilities and ensures that they get the same opportunities as any other person.
ADA ensures that people of all sexes, races, ages, religions, and nationalities get equal privileges anywhere when purchasing goods and services or participating in local programs.
Ways to Improve Ecommerce Website Accessibility
Enabling Keyboard Navigation
When designing your website or improving its accessibility, you need to include all the necessary features to make the site easy to navigate. Your online visitors should be able to click on links and buttons with ease and select items, close dialog boxes, and navigate through various pages.
Ensure your website is keyboard-friendly to make browsing easier for those who can’t use a mouse due to unavoidable reasons. Such people can browse through your site without issues, and they can quickly get the information they’re looking for.
Making Your Site Speech Reader-Friendly
When improving website accessibility, you should consider the blind and visually-impaired individuals who may want to use your website. In this case, consider including a speech reader on your website to allow such people to get any content they need from your site.
The best way to improve your website’s speech is by adding alt text to all web images while using relevant descriptive details as you label the headers and links. Check your website and ensure it is using a speech reader. If there are any issues with it, consider making the necessary changes. This includes testing content and ensuring that your audience can read out loud.
Using subtitles and transcripts on your website can boost hearing accessibility for hearing-challenged users. This is possible if your website has video and audio content. You should also include transcripts to your site for visually impaired people since users can leverage screen readers to understand your video content in a better way.
You may want to create subtitles and transcripts alone or get a professional to do it for you. An expert can help you build an easily accessible website with inclusive features to grow your business.
Ensure your website offers your online visitors an excellent user-experience when browsing. Try as much as possible to minimize interruptions such as pop-ups, animations and block automatic videos from playing. Such elements can distract and give your website visitors a bad experience, especially those with susceptible seizure disorders.
Also Read: How to Reach and Engage with Your Customers?
The Bottom Line
Following the tips above can help you protect your business against lawsuits and improve your website’s user experience. This can help you improve brand awareness and positively impact your SEO rankings. If you do not have the right skills to implement the strategies above, you may want to work with an experienced professional specializing in Shopify ADA compliance.