Social media management can be challenging, especially if your business uses multiple platforms. Thankfully, there are tools available to streamline all the tasks necessary to keep your social media pages updated and engaging. Here are the ten best social media management tools, according to a top Philadelphia digital marketing agency.
Hootsuite is compatible with over 35 social media platforms. It allows for post scheduling at a time of your choosing. The premium version offers comprehensive analytics on more than 200 metrics.
Buffer offers support on Facebook, Instagram, Twitter, and LinkedIn. Besides a scheduler, it offers insights on posts such as engagement and overall reach. The most expensive package gives access to more information, such as follower demographic.
Loomly keeps you updated on current and up-and-coming trends and world events and suggests hashtags and content topics, so you always have something relevant and timely to write or vlog about. It offers post scheduling support on the biggest social media platforms available.
Sendible is compatible with 10 different platforms and lets you queue posts through a user-friendly and intuitive interface. It also has features to help you monitor and target keywords.
MavSocial offers access to a digital library of free images and GIFs, perfect for campaigns on more visual-based platforms like Instagram or Twitter. It reports your analytics in easy to digest infographics. The premium version lets you manage social media ads.
Nuvi offers data visualization in real-time, so you can quickly adjust your strategy if any drastic changes occur. It also offers easy engagement tools, allowing you to respond to comments or messages on different platforms.
Post Planner offers ideas on what content your users will most likely enjoy and offers suggestions on the perfect posting schedule based on your analytics. This helps you build a consistent content calendar, which could boost engagement and follower count.
eClincher is perfect for those looking to get into influencer marketing, as it offers a search feature on different influencers available on each platform. As with all tools mentioned, it also has a post scheduling feature and analytics reporter.
Sprout Social has been praised for presenting analytics reports in a way that any client can understand. The format is also professional enough that minimal editing is necessary. Sprout also offers thorough customer relationship management features. Among others, it gives you a profile of your follower demographic, which is useful for building a successful social media campaign.
Besides the usual content scheduler and analytics reports, Agora Pulse offers competitor analysis, perfect to easily measure your performance against the competition. The interface is simple and straightforward, and it allows you to respond to messages on various platforms.
A top Philadelphia digital marketing agency advises that not all tools are equal, and some may offer unnecessary features for what you want to achieve. You don’t even have to pay a licensing fee if the free version supports all your needs. Select a tool that suits your goals and has the friendliest interface for you.