When Is The Next Apple Event?

Wondering when Apple will hold its next keynote event to reveal new products? The next Apple event is scheduled to take place on Tuesday 13 October when the iPhone 12 is expected to make it’s debut alongside a couple of other products. Then there might just be another event in November 2020 – read on to find out more.

When is Apple’s next event?

The next Apple event will take place on Tuesday 13 October.

The event will kick off at 10am in San Francisco. That translates into the following times around the world:

  • UK: at 6pm (BST)
  • US: at 9am (AKDT), 10am (PDT), 11am (MDT), noon (CDT), 1pm (EDT)
  • Canada: at 10am (PDT), 11am (MDT), noon (CDT), 1pm (EDT), 2pm (ADT)
  • India: at 10.30pm (IST)
  • Australia: at 1am (AWST), 2.30am (ACST), 3am (AEST)

The announcements will most likely last around 2 hours. The first bit – probably between 5 and 15 minutes – will be preliminary chat, sales figures, promotional videos and so on. Then they’ll get into the serious product announcements.

This date will be much later than Apple’s previous years’ iPhone events which were:

  • 2019, Tuesday 10 September
  • 2018, Wednesday 12 September
  • 2017, Tuesday 12 September
  • 2016, Wednesday 7 September
  • 2015, Wednesday 9 September
  • 2014, Tuesday 9 September
  • 2013, Tuesday 10 September
  • 2012, Wednesday 12 September

Here’s how to watch the Apple Event.

Like the 15 September event and the WWDC event back in June, it is likely that the iPhone 12 event will take the form of a broadcast from Apple Park. There will not be a live audience, instead we will all be able to tune in and watch the broadcast.

What will Apple announce at the October event

As for what we can expect to see, over the past few years Apple has always held an event in September that is usually considered the highlight of Apple’s year – it being the event where the company launches new iPhones. This year’s crop of iPhones – expected to be called iPhone 12 – are expected to offer 5G. Apple told shareholders that due to COVID-19 the new iPhones have been delayed, hence the later launch date in 2020.

The iPhone 12 isn’t the only new product we expect to see. We are also anticipating a new Apple TV, the AirPods Studio, a new HomePod, the AirPower, AirTags and more! Apple may also reveal the public release dates for macOS Big Sur, and we expect that it will reveal when the iPad Air will go on sale. We have a story that looks at what Apple might launch in October here. Plus here’s what to expect on 13 October.

Below we will examine everything Apple could announce at the event in more detail.

iPhone 12

Apple’s new phones are expected to be unveiled at the event and that’s probably what you are most interested in, Apple is said to be set to introduce 5G-capable iPhones.

We have lots of information about Apple’s plans for an 5G iPhone, and a roundup of all the iPhone 12 rumours here.

Apple TV

Now that Apple has its TV+ subscription service, how about a smaller, cheaper Apple TV to go with it? If Apple wants to reach the masses with its service, a dongle that will let them stream Apple’s new content to their TV sets could be an essential part of the equation.

There are reports that the company is ready to launch updated Apple TV hardware, so maybe we’ll see it soon.

We look at the rumours about the new Apple TV here. Plus read about how Apple could improve Apple TV+ which may soon have an extended catalogue of content.

New HomePod and HomePod mini

Apple’s also rumoured to be gearing up to launch a new HomePod and potentially a HomePod mini. The latter is probably wishful thinking, but such a move would, presumably, help Apple gain market share in the smart speaker space.

Read about the Mini HomePod and HomePod 2.

New AirPods

Apple is also said to be planning to introduce more than one set of headphones this year:

We’ve collected the most plausible and interesting rumours about the AirPods Studio here.

Apple is also said to be working on cheaper AirPods Lite.

Apple headphones

Tag object tracker

Graphical assets discovered in internal betas of iOS 13 strongly suggest that Apple is going to launch some kind of object tracker in the near future. This small disc or sticker will be applicable to keys, wallets and other important items, and will then be trackable in the revamped Find My app (which combines the old Find My iPhone and Find My Friends apps). We thought there was a chance we could have seen this at the September 2019 event, but it was a no show so surely it will arrive before or during the October 2020 event.

We examine these rumours here: Apple to unveil ‘Tag’ object tracker


It might surprise you to learn that despite what Apple said about stopping development of its device that could wirelessly charge an iPhone and AirPods at the same time the company has continued to work on the project and is said to be gearing up to launch the AirPower after all!

Read the latest on the AirPower here.

Will Apple hold a November event?

A November event would be an unusual one for Apple, but 2020 is a bit of a different year, and the company has proven that it can easily hold an event to launch a product and get the world’s attention, so why would it not do so for the launch of the new Silicon Mac, assuming that doesn’t appear at the event in October. 

Silcon MacBook

Apple has said that it will launch its first Apple Silicon-powered Mac before the end of the year. The company has decided to move from Intel processors to it’s own processors, that will be closely related to the ARM chips used in iPhones and iPads. Apple’s calling them Apple Silicon. You can read more about Apple’s processor plans here.

Usually accurate Apple analyst Ming Chi Kuo thinks that Apple will launch a new 13in MacBook Pro and a new MacBook Air both with Silicon processors by the end of the year so we think an October launch is likely, but this might happen at a separate event. Read about the rumours about the first Apple Silicon Mac here.

AR Glasses

Apple’s made clear its interest in augmented reality, and we may hear more about Apple’s plans to make Apple AR Glasses in 2020!

While the rumours suggest we won’t see Apple’s AR product until 2021 or 2022, it’s possible that Apple will share its plans at some point in 2020. So we could learn more in October.

When does Apple usually hold events?

Throughout the year there are normally up to four Apple events at which the company unveils its latest products in front of a large crowd.

Apple doesn’t require an event to launch new products though. Throughout the Coronavirus pandemic Apple has continued to launch updated Macs, iPhones and iPads.

But Apple does tend to hold events – they are after all a great way to grab everyone’s attention and also communicate their messaging effectively.

In a normal year, Apple generally holds a number of events: one in the spring, one in the summer, one in September and one in October. Some years there will be no spring event and other years Apple will skip the October event, like it did in 2019. Obviously 2020 is a little different to usual, but normally we’d expect a line up something like this:

  • March, or spring (education and creativity themes, often includes iPads)
  • June (WWDC – mostly software, sometimes high-end/pro hardware)
  • September (iPhones and Apple Watches)
  • October (iPads and sometimes consumer-focused Macs)

So we can make some predictions about the events in 2021…

Will Apple hold a Spring 2021 event?

With no spring event in 2020 will Apple hold one in 2021?

Here’s what the company has unveiled at the spring events of the past.

Apple has made significant announcements at its spring events over the years. In 2015 Apple held an event called ‘Spring Forward’ on 9 March, where it announced pricing and the launch date for the original Apple Watch and unveiled the 12in MacBook. Then on 21 March 2016, at the ‘Let us loop you in’ event, we got the iPhone SE, the iPad Pro 9.7 and iOS 9.3.

Spring 2017 was a bit of a disappointment for Apple followers: instead of a full-blown event the company quietly closed down its online store then sent out a press release announcing the launch of the iPad 2017 and the red iPhone 7.

Then in 2018 Apple held an education-focused event on 27 March at a school in Chicago. The company made a series of announcements including a new iPad (with support for Apple Pencil), updates to Pages, Numbers and Keynote, and GarageBand. As well as talking at length about what it can do for teachers and students.

What might we see at a Spring event?

It’s likely that any product Apple doesn’t launch in October 2020 will put in appearance before or during a spring event. So if we don’t see the new AirPods for example, we are pretty confident that we will see them in the spring.

What else might we see?

New iMac – with a new design!

The iMac has looked the same for around a decade, change is well overdue and 2020 might be the year we finally see it!

Here’s what we hope to see from the iMac in 2020. And here’s why it’s time for a redesign!

WWDC 2021

It’s a long way away, but what about 2021’s WWDC?

Here’s what Apple has announced at WWDC in the past:

  • At WWDC 2020 Apple told us about iOS 14 and macOS 11 Big Sur. It also announced the transition from Intel to its own Apple Silicon processors.
  • At WWDC 2019 Apple told us about iOS 13 and macOS Catalina. It also unveiled the new Mac Pro and new display.
  • At WWDC 2018 we learned about iOS 12 and macOS Mojave. There were no hardware updates at that event.
  • At WWDC 2017 we heard about iOS 11 and macOS 10.13 High Sierra. We also got our first look at the new iMac Pro which was previewed alongside the launch of new iMacs and an updated MacBook Pro and MacBook.

It doesn’t take a genius, then, to predict that WWDC 2021 will feature updates to Apple’s operating systems (iOS 15, macOS 11.1, tvOS, watchOS, and so on) but it may also include the appearance of other hardware – and we wouldn’t be at all surprised to see a number of Apple Silicon Macs.

September/October 2021

Who knows what next autumn could bring, but if you want to pencil in a potential date, if 2021 is a normal year, unlike 2020 you might be able to predict event dates from the following dates.

Apple’s previous September events took place on:

  • 2019, Tuesday 10 September
  • 2018, Wednesday 12 September
  • 2017, Tuesday 12 September
  • 2016, Wednesday 7 September
  • 2015, Wednesday 9 September
  • 2014, Tuesday 9 September
  • 2013, Tuesday 10 September
  • 2012, Wednesday 12 September

The October events of the past have (or haven’t) taken place on these dates:

  • 2019, no October event
  • 2018, Tuesday 30 October
  • 2017, no October event
  • 2016, Thursday 27 October
  • 2015, no October event
  • 2014, Thursday 16 October
  • 2013, Tuesday 22 October
  • 2012, Tuesday 23 October
  • 2011, Tuesday 4 October

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